Saudi Post | SPL and Saudi Artisanal Company have signed a strategic agreement aimed at developing innovative solutions that enable artisans to expand the reach of their products to local and international markets. This initiative aligns with the aspirations of Saudi Vision 2030 to support the creative economy and enhance the presence of national products.
This agreement comes as part of Saudi Artisanal Company’s efforts to strengthen its leading role in the Kingdom’s handicrafts sector. The partnership will open new horizons for providing integrated logistical support to Saudi artisans. Leveraging SPL Group’s advanced logistical capabilities alongside Saudi Artisanal Company’s innovative craft vision, high-quality logistical solutions will be delivered, directly enhancing the efficiency and effectiveness of storage, sorting, safe packaging, as well as distribution and delivery of handicraft products across the Kingdom.
The agreement is also expected to positively impact the experience of customers interested in Saudi handicraft products, increasing satisfaction and boosting distribution volume of handicraft products locally and globally. Implementation of the agreement has already begun with the provision of storage and shipping centers in Riyadh and Jeddah, with additional locations across the Kingdom planned soon.
In this context, Saudi Artisanal Company invites Saudi artisans from all regions to connect with the company to showcase their products via its digital platforms and benefit from this strategic partnership, which aims to empower them and expand the reach of their products in line with the company’s strategy to support artisans and deliver their products to local and international markets.
Mr. Ibrahim Al-Nasser, CEO of Saudi Artisanal Company, stated: “We look forward with great anticipation to the positive impact of this partnership, which strengthens our position as a key driver in the handicrafts sector and enables us to supply authentic national craft products, supported by top-level logistical operations in collaboration with our partner SPL Group.”
Mr. Rakan Daifallah, Vice President of Sales at SPL, added: “Our partnership with Saudi Artisanal Company reflects SPL’s commitment to developing customized and flexible solutions that enhance supply chain efficiency and empower artisans to reach wider markets, while showcasing the richness of Saudi heritage to both local and international communities with high standards and quality.”